Reported by Bloomberg, Apple has stopped selling headphones and speakers from third-party brands like Sonos, Bose, and Sony in its online and physical stores. According to the report, every third-party brand that used to be offered on Apple’s online store disappeared from the site by the end of last month.
The Cupertino, California-based technology giant has long sold third-party hardware on its website, one of the largest e-commerce operations in the world. All headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand and Sonos’s latest smart speaker disappeared from Apple’s online store at the end of last month, according to checks by Bloomberg.
Not only have third-party audio brands disappeared from Apple’s website, but employees at the company’s stores have also been instructed to begin pulling products from the shelves.
Employees at Apple’s physical retail locations were also instructed to remove the products for sale at stores in recent days. Shares of Sonos fell as much as 7% in extended trading following the news. The moves come as Apple develops multiple new products to expand on its audio strategy. The first Apple-branded over-ear headphones could be announced as early as this year, Bloomberg has reported. The company has also been working on a smaller version of its HomePod smart speaker.
When Bloomberg questioned the removal of third-party headphones and speakers from its stores, Apple pointed to other third-party accessories that it still sells. None of the brands whose products were pulled from its physical or digital shelves have yet responded to the outlet’s request for comment.
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